Marketing Essay Example | Topics and Well Written Essays - 2250 words - 18

Marketing - Essay ExampleOn the cultural side, the era of library and write up books is quickly fading away. People today live busier lives and believe that they have too much to make up up on. Therefore, the gadget culture is prevailing where people conduct almost all their operations and duties with their kiosk phones, laptops, tablet devices and others. From booking an airline ticket to sending a birthday card, from shopping for grocery to guild a pizza, from reading the newspaper to watching movies, everything is instanter happening online. This online or e-book mindset will however support such companies. The economic environment, which can be characterized by economic recession and its continued impacts, is inhibit the gross gross sales of books. The statistics for the first half of the year 2011 reveal that book sales and volume have been lessen even the export of books from UK is also on decline. In the midst of this recession, the digital book sales ar growing at an exponential rate. To be exact, the growth for the first half of the 2011 for digital book sales was over 37 percent compared to first half of 2010. The total size of the digital market now stands at 180 million pounds which now represents over 7 percent of the total book sales (digital and physical combined) in the UK. Another important development for Waterstones in the political-legal front is the fact that the government seems intent and determined to stop any online piracy.